Before sending your SMS, make sure you have explicit permission to send the text. There’s nothing worse than upsetting a customer with an unwarranted text to ask for a positive testimonial. Also, keep your messages short and if you are sending multiple messages, space them out so that they can be received well and in order. You can craft your messages or you can use an SMS app to help write and automate them. Have a solid testimonial request letter that can be sent to multiple clients at a time.


On the other hand, if specifics about someone’s work or professional attributes are specifically noted, it stands out. When one has developed a career with defined expertise, should not mention personality traits like “bubbly” or “pleasant,” which have nothing to do with how actual work gets done. It is expected, at that time, that anyone in the work environment be pleasant and professional — but testimonials speak to much more than those basic traits. In the next section, we offer recommendations for positioning your testimonials on your website to increase conversions. After all, your testimonials can only pack a punch if they’re both prominently and intelligently placed.

How To Make A Testimonial Sound Authentic

Keep your documentary visually interesting.Take a good look at your ideas, subject, and the people you’re featuring to see if all of them fit well together. With his camera crew, Bryan visited three of his former students at their homes and went ahead documenting their experience in his course. Have a theme.Jeremy and Jason from the Internet Business Mastery podcast presented a theme to their listeners and academy members to speak on. The Brainy Business used their five-year anniversary as the talking point. Without a central theme, the will seem disjointed and confusing. You’ve probably heard that long-form sales letters work, right?


What’s more, only around 48% of people will use a business if they have 4 stars or less on an independent peer review site. If you’re going for these more complex forms of storytelling, one of our top tips is to take snippets from the post to share elsewhere on your website and beyond. You can also highlight some of the key features that made your service truly valuable to the client in the post itself. Video Forex have become one of the most persuasive marketing tools in recent years. Entertaining, visual, engaging, and hard to fake, videos can be a highly effective business tool.

Types Of Testimonials

Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs. Happy customers are gold for your business, not just because they buy but also because they add value to your marketing strategy. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. Now, I’d like to empower you to find your voice, share your ideas and inspire your audience.

  • This is one of the most cost-effective methods for collecting unbiased customer testimonials.
  • The testimonial featured above is from Brian Dean, Founder at Backlinko.
  • This testimonial example works because it allows prospective customers to see themselves in Codeacademy’s current customer base.
  • With the formula and key takeaways highlighted on this page, you can produce a solid foundation for your next video.
  • REI uses this section of its blog to promote different benefits and uses for its products.

There’s also a separate testimonials page featuring quotes and photos of happy customers. So HubSpot gets it both ways – there’s the brand recognition of the corporate logos, plus the human connection of seeing other customers as real people. As you can see, certain businesses don’t even need a dedicated page, but they can let their website speak to customers with emotion-provoking videos. Sending a child to summer camp can be a very nerve-racking thing for a parent, but by using the power of video testimonials across their website a sense of trust is gained. Bizzabo is a company that provides tools to help professional event planning and execution, and their customers are very happy folks!

Examples Of Testimonial In A Sentence

Also, the video includes on-screen text that highlights the specific benefits of the product. We love the simple format and that the featured people come from a pool of Ahrefs target market. This clever testimonial from Glossier doubles as an upsell to viewers. If they like a look that one customer uploads, they can shop the products used directly from the testimonial.

Customer Interviews Testimonials

Jeanine doesn’t hesitate to share that she doubted Briogeo’s products would deliver results. In the same way, try to get your customers to tell you whether they doubted your company and how you exceeded their expectations. Other prospects might have similar reservations about doing business with you, but a testimonial like the windsor broker review one above will reduce those reservations. In the above testimonial, a customer named Jeanine shares her experience with Briogeo’s products. While the post is scattered with too many product mentions, it takes full advantage of its real estate by allowing the writer to tell us how the company’s products improved her routine.

The reason this testimonial template works so well is that people don’t buy a product. And this type of testimonial demonstrates how someone’s life was improved. A testimonial is a statement from a customer explaining how much they enjoyed a product or service. Powerful testimonial are more like miniature stories, sharing the experience of a service or product and giving reasons why other should consider buying, too. This article provides a mini-course on using testimonials to add credibility and boost your persuasiveness so you can sell more. However, it’s important to know that more business owners are shifting to shooting more professional videos to market their products better.

Audio Testimonials

Too outlandish to be believable.Did this person reallyhelp you go from zero to $1,000,000 in three days? Get inspired by 25 testimonial page examples from companies like Asana and PandaDoc. Visit mHelpDesk’s testimonial page, and you’ll see videos and text equipped with pictures.

Companies often will choose one or a few of these methods to optimize the testimonial’s reach. Another benefit of audio content is that it can be easily shared and consumed by your customers. Unlike video, audio clips can be listened to in almost any setting and also take less memory and data to upload and share. If executed correctly, audio testimonials can be just as effective as video but produced at a fraction of the cost. You only need a microphone, recording software, and a quiet room to record in. With those tools, you can tell an inspiring customer story just by threading different customer quotes together in one track. Audio is similar to video in how it can influence and motivate your audience.